Grouping work samples based on a shared View Elizabeth Lin’s full portfolio website. We’ve talked a lot about the importance of showcasing your UX design process. Gloria Lo is a self-taught product designer based in Sydney, Australia. Amy sets a clear business goal—“Increase ridership amongst first-time users, especially tourists”—followed by a concrete success metric—“Lift in 24-hour passes and 7-day passes”. Daniel Autry is a designer, developer, and behavioural researcher based in Charlottesville, Virginia. Increase conversion with better microcopy. to your case studies and samples right from your home page through appealing If you have a wealth in your case studies. Set in a different font and color to the main body text, these snippets catch your eye as you scroll, providing further, more personal insights into the project—such as “It was cool seeing how differently teachers would use this dashboard” or “We didn’t move forward with this exploration because we wanted to validate the base solution first.”. an easily digestible statistics section. There are two very simple yet effective takeaways to be had from Vera’s portfolio. Do not allow them the chance to see mediocre work! Master the craft of writing for user interfaces. In her own words, she is passionate about improving the lives of others through design, and is constantly looking to learn new things everyday. Annoyingly hard to build, ridiculously essential for getting a UX job. Once you’ve got a theme in mind, you can start to think about the kinds of colors and imagery that will help to convey this. call-to-action will do. Are you user-centric? Each point in her case study is illustrated with some kind of visual element—be it a virtual wall of Post-it notes, a survey form that was sent to research participants, or early-stage prototypes. With each case study, start from the beginning and guide the viewer through the main steps that led you to the final solution. Let’s take Vera’s Wedding Library case study, for example. Don’t just tell the story of each project; bring it to life with visual artifacts. But remember, going overboard with stats and She’s also got some rather impressive awards to her name, including the Paula Rhodes Memorial Award for Exceptional Achievement in Interaction Design. For each case study in your UX portfolio, provide as much context as you can. in charge of the first impression. how do you collect work samples without any experience? Your best work for a specific Another valuable takeaway from Priyanka’s portfolio is the power of blogging. This focus on problem-solving also conveys another essential UX trait: empathy for the user. decoration. What’s also interesting is how Priyanka chooses to showcase these redesigns. Oh, and these verbs “light up” in different colors when you hover over them—a nice additional dash of personality! In the years, I’ve written about how to quickly create a UX portfolio and how to create a content-first portfolio.I’ve even published a popular course on creating a UX portfolio… First, there’s the project background which lays out the scope of the project. options: Pro tip: Use Just like in the next fantastic example by the fantastic product team of Google: Getting started with UX Writing … Supporting your case studies with visual artifacts really brings the project to life. factors before showcasing your copy! likeminded people to find you with opportunities, instead of the other way Also, giving props to your teammates will show Everybody loves a good before-and-after. project within a company. Include these things on the front page of your UX portfolio: … And, of course, all of these insights should come gift-wrapped in a visually engaging, user-friendly package. He currently is working full time … Build a beautiful portfolio quickly and easily. In the next section, we put all your This brings us to Zara Drei’s portfolio—the epitome of digital elegance. A simple yet visible download link on your portfolio home page is all you need. in the case study. Another excellent example of UX storytelling! We hope this list has given you a feel for some of the most important UX design portfolio best practices, and left you feeling suitably inspired. I decided that volunteer work would be my first port of call. But it goes beyond I’m obviously biased towards a project-based approach to learning, but I think a specific course/seminar on portfolio … Early on in your UX career, you might struggle to fill your portfolio with real projects. So, the success of UI copy If you’re pretty new to the profession but have previous writing … For each step you go through in your case study, include a photo or screenshot of how it looked in action. In fact, scrolling through Zara’s portfolio is like wandering through the beauty department of a high-end store, or flipping through the pages of a glossy magazine—and that’s no accident. If you’ve got lots more work you want to showcase, add a separate section. looking for in a good UX writer. samples, categorizing based on elements will emphasize your lack of experience. Most browsers support PDF, so they won’t need another program to view it. Priyanka Gupta is a product designer and tech enthusiast based in San Francisco. Fun fact: The Your about me page gets more visits than They decisions based on research and not only personal preferences. Good UI copy enables confident Besides crafting a gripping “about me” statement, try to inject a bit of personality into the visual design, too—just like Gloria’s colorful hover effect. samples and materials to use in case studies and grouped work samples. Click on one of her unsolicited portfolio pieces and you’ll be taken to a full-on, published blog post. Kick off each case study by framing the problem in detail, using emotive language to convey empathy. around. First, she treats us to a bold, eye-catching headline that describes her in terms of her favorite activities. This … If you consider yourself more of a copywriter, you can draw inspiration from these copywriting portfolio examples. Before we let you go, here are a few If you see yourself as a specialist in a certain industry, highlight the projects that demonstrate this. When hiring someone for any UX position, employers don’t look solely at experience—they want to … View Priyanka Gupta’s full portfolio website. and show a before-and-after. That’s the sign of a passionate UX designer! Who is Gloria Lo? Some people will tell you five, others will say three—you might even hear that one is enough! Not all companies give the same title to UX writers. How do you develop yourself Olivia’s portfolio does a great job of this, as you’ll see in her Routr case study. So, put your ego aside, and cater to their needs. She has given as much thought to her color palette, typography, and imagery as she has to writing up her case studies and sharing her process. Daniel has opted to showcase four projects in his UX portfolio, and while we’re not saying that he’s found THE magic number, it is a magic number of sorts. Display all your contact info and social media links in strategic places. Hey! Your work samples will make the most important asset of your UX writing portfolio. What tell-tale signs will you look out for after you’ve launched or relaunched the product? He takes us on a logical journey, putting the design challenge into context before going through competitor analysis, interviews and surveys, building empathy and creating user personas, defining the information architecture, wireframing, prototyping, and usability testing. been challenged? A portfolio is a great way to share projects with prospective employers, as well as make an impression with your UX skills. But, above all, it should direct your Just as Priyanka does, be transparent about the fact that these are unsolicited projects—a simple disclaimer is all you need. To achieve that, link We offer online, immersive, and expert-mentored programs in UX design, UI design, web development, and data analytics. Another effective storytelling technique that Elizabeth uses is to include little bitesized notes and reflections down the right-hand side. What fundamental parts must you include in your UX portfolio? Craft a compelling headline that provides all the most important information at a glance. Perhaps you’re all about eco-friendly design. Our WYSIWYG editor will let you create clean home pages and informative case studies without coding. Our UX Writing … Employers and potential clients want to know who you are and what you’re all about—and they should be able to find this out within seconds of landing on your portfolio website. For example, if you don’t have many View Moritz Oesterlau’s full portfolio website. Gloria Lo is a … let’s consider exactly what a UX portfolio is, Moritz Oesterlau: The art of storytelling through case studies, Olivia Truong: How to show problem-solving, Daniel Autry: The right amount of portfolio projects, Approach to Digitization in Education case study, How To Create A UX Design Portfolio: Tips From A Senior Recruiter, 9 Awesome Portfolios From UX Design Bootcamp Graduates, How I Designed And Built My UX Design Portfolio From Scratch: An Account By Tony Jin, Interaction Designer at Google. As it is the case with designers, the work After observing that other people also experienced issues with the app, I pursued this redesign as an opportunity to improve the experience in any way I could.”. your work samples and give them structure. readers’ understanding. Follow Amy’s lead and set a business or product goal at the start of the case study. Also, the copy, or and functions. Above all else, UX designers are problem-solvers. Why would you want to hide your introduction or your contact form? Vera doesn’t start with the problem statement; she sets the scene, describing the people, events, and circumstances that surround and lead up to this particular design challenge. This is separate from the user goal, but the two should go hand in hand. Just like Elizabeth, support each case study with meaningful visuals—that is, real artifacts from your project, not just illustrations. Close your case study with learnings to you based on your professional history. In her own words, Olivia likes to go out into the world and capture its beauty and weirdness. The best UX designers are those who can advocate for the user while meeting the needs of the business, so try to convey this throughout your portfolio. She also clearly explains her role on each project, who she worked with, and what tools and methods they used. At this stage, the goal is to collect as much material as possible. your portfolio being the first result when somebody searches your name. First, though, let’s consider exactly what a UX portfolio is and the purpose it serves. metrics is overwhelming for the reader. So, tell your readers in what way were those visuals helpful to you. Consider how Zara uses color and imagery to evoke a sense of luxury throughout her portfolio; how can you create a similar effect? words of user experiences and interfaces. minutes. There are two effective ways to showcase work samples as for case studies: Collect all your work samples and choose the Are you fun and quirky? on the same general trinity as UX designer ones: problem/goal – process – We’ll walk you through all building blocks, including the. average time spent viewing a case study is 3 minutes, while home pages get 1:15 I found an interesting listing from the enScholar Educational Foundationand applied. Though it is an option in UXfolio as well, password protection on the portfolio level should be used with caution. Zara specializes in creating digital products and experiences for luxury, fashion, and beauty brands, and this is reflected in every detail of her portfolio. Learn how to work with a design team, and leave any course with a portfolio-ready project. Gloria has mastered the delicate art of brevity while still managing to convey the most important information—not an easy feat! In this post, we’ll take you through nine UX design portfolio best practices, complete with awesome portfolio examples from around the web. For further tips and advice on building your own UX design portfolio, check out the following articles, and watch the portfolio review below: And finally, if you’re a UX designer looking to specialize, we’ve also written guides to building portfolios for UX writing and UX research. If you have data related to the project, this will be easy—but what if there aren’t any concrete metrics to showcase? and we’ll also show you some great portfolio examples for inspiration. It’s a carefully crafted story that offers a behind-the-scenes look at your methods and processes. One of the biggest challenges you’ll face as a UX designer is measuring and demonstrating the impact of your work. Whitney Hess. She doesn’t just talk about the “user” problem—she frames it as “our” problem, inviting the reader to step into the user’s shoes, just as she has done. What makes a winning UX portfolio? If you have a lot to choose from, go for quality and diversity. When Priyanka runs into bad UX, she can’t help but do something about it. subjective fields of design. When she’s not solving problems with beautiful, user-centric web products, you can find her playing around with electronics, making video loops, building ceramic and metal sculptures, or producing electronic music. Meanwhile, simplicity and usability are timeless. Not only is Vera’s portfolio a beautiful thing to behold (just look at those illustrations! One of the first things your UX portfolio should do is introduce you as a designer. can better understand and appreciate your decisions on tone and vocabulary. So, it’s not just about how many projects you showcase; it’s just as important to pick a good variety. She could just stick to the standard case study format, but as we know, she’s the kind of designer who likes to go above and beyond. As always, frame the problem, document your process, and tell a good story—and don’t forget to include a disclaimer. In addition to writing for the CareerFoundry blog, Emily has been a regular contributor to several industry-leading design publications, including the InVision blog, UX Planet, and Adobe XD Ideas. Sign up to The Dash to have these updates sent straight to your inbox!. It shapes all parts of a product, including its Your UX writing portfolio has three main goals: to explain a customer issue, demonstrate what your process is, and then illustrate what the finished solution will be. metric? Next, find common themes for categorization: You need to choose the one that is best for What recruiters and readers are looking to see is how you iterated based on all appearance. Just like your case studies, the overall aesthetic of your portfolio should tell a story about who you are as a designer. you’d think, and its content shapes your visitors’ opinion of you as a writer. Likewise, establish a few success metrics before you begin. show humility and a willingness to learn and improve: If you have access and permission, share Instead, you should go for project-based categorization. This includes stating your role on the project and, if necessary, who you worked with. Every UX designer is unique, and your portfolio should reflect that. Either way, you want to make your mark in the world of UX—and that means making sure you’ve got an impressive portfolio to your name. about me page like a UX cover letter without the formalities. Next, Olivia explains, in detail, how she set about trying to solve this problem—in a section aptly named “There Must Be Something Out There”. Vera doesn’t just tell us what the problem is. Amy also states a timeline for the project, demonstrating the scale and scope of her work: “Within 6 months, Citi Bike relaunched the new onboarding flow across 330+ kiosk stations in August 2014.”, Amy rounds off her case study with a post-relaunch analysis, using concrete data to show how the Citi Bike redesign affected usage: “We found that, a month after launch, ridership amongst one-time users increased by 14%.”. While it’s true that you’re there to advocate for the user, it’s also important to recognize that companies have their own goals to meet—and you need to show how UX contributes to that. Visitors will not have the time to read Secondly, state your role on each project. Features typefaces disguised as a plant or a fruit. Let your reader know of these For added After such an enticing headline, we’re inevitably curious to know more about Gloria—and sure enough, her portfolio delivers. Your UX design portfolio should therefore demonstrate how you identify and tackle a variety of user problems. case studies, let’s see what grouped work samples are about. This is a great way to divide your portfolio, especially if you’re struggling to decide which of your best work should feature! If you have a hard time choosing fonts, use curated font pairings, such as those in UXfolio. Bady is a user interface designer based in Singapore. UX Writing Portfolio I have extensively created content for major tech companies and tv networks such as Google, Apple, Newscorp (Disney), Sony Pictures, Zee TV as a UX writer and creative … create next-level case studies when you have a treasure chest of resources. Communicating all this with words instead of visuals isn’t easy, so it’s important that you’re skilled with giving people the information they need within some significant restraints. thumbnails and titles. Through showcasing your craftsmanship, a portfolio allows for Make your prospects’ life easier by uploading it in PDF format. We’re not the first to review Moritz’s portfolio. If you are including bigger screenshots, use Learn the approach that will help you turn your projects into a UX writing portfolio. You need to provide work samples or a Include those as well! In other words, Daniel has found the number that works for him: He features just enough projects to showcase his range as a designer, while still keeping it limited enough so as not to overwhelm the user—smart UX design in action! skills and process through work samples and case studies. Choose a good enough variety to showcase your skillset, while keeping it minimal enough so as not to overwhelm the user. the information that you have collected. outcome. Try some of these If you want to brand yourself as a versatile, adaptable designer, feature as diverse a variety of projects as possible. Some other … “For designers, writers and researchers, showing before-and-afters in your portfolio is really strong.”. your learnings and show the improved version. Linking out to a live page will confuse readers. A portfolio’s content needs to be heavily curated because visitors – especially recruiters – will not spend hours viewing it. Next, sort out your best work and put aside everything else. portfolio’s visitors don’t use that product and have no idea about its purpose prototypes, UIs and other deliverables from the project. works for everybody, so this part will be the most personal in your case study. Usually, Vera doesn’t just outline the problem statement for each case study—she steeps it in a solid back story, describing the events that led her there. successful UX writers maintain an online portfolio. Just by including these few extra details, Vera paints a clear picture of what the project entailed and how she contributed. Add a short intro to each example Daniel’s portfolio also helps to answer that all-too-common conundrum: What’s the “right” amount of projects to showcase in your UX design portfolio? Olivia kicks off her case study by framing the problem in a personal, relatable way. So, showcase initial drafts and all When it comes to your own UX design portfolio, make like Gloria and be sure to include a meaningful introduction. case studies much. This is crucial if you want to practice UX for a living, but it’s a trick that many designers tend to miss. It’s a bit like reading a novel: you need a little bit of background before you can start relating to the characters and the plot. arrows or underlines to highlight the copy that is yours. He also dabbles in interface design and frontend development. For most designers, getting started on your portfolio … There are many different ways to share your process, so don’t be afraid to try a multichannel approach. Your portfolio should embody your personal brand, so treat it like any other UX project and give it the high-shine finish it deserves! Directly beneath that unmissable heading, Gloria tells us exactly what she does and what she’s passionate about in just two sentences. Even better, if you can use screenshots of the previous and the improved Moritz Oesterlau is a multi-skilled product / UX designer based in Germany. Regarding its content, you should follow general UX resume best practices. The demand for UX writers is on the rise, so we will see more and more UX writing portfolios. This is the published edition of our weekly UX writing newsletter, The Dash. In general, a UX writing portfolio needs to do three things: Clearly outline the customer problem, explain your process and/or approach and show off the final product. A UX designer’s portfolio should demonstrate exceptional UX. Include only the most important ones in In the space of just four featured case studies, we see that Daniel is a versatile designer who has worked on a variety of projects across a range of sectors—from mental health to financial trading to e-learning. that are important to understand your process. Despite the fact that these unsolicited redesigns are pure “passion projects”, Priyanka lends them the credibility they deserve by documenting her process in detail. Ask your workmates for personas, website, where visitors can get in touch after learning about you and your expertise. For that, you need to include a. Notice how, even when talking about her solution, Olivia consistently refers back to the original user problem. That just about concludes our selection of awesome UX design portfolios from around the web. “Sometimes people end up talking too much about themselves and not about the work and the problems they solved.”. Instead, go for visual consistency by sticking to a color-scheme and beautiful fonts. you in a good light. All great UX writing case studies are based Gloria has nailed her designer introduction with a three-tiered approach. A UX writing portfolio showcases your How will you measure the impact of your work? I’m Hailey Erin Yeager– a UX designer & content strategist based in Northern California. The preparation is the same for grouped option if you are in a hurry, you are a junior, or you haven’t worked on longer Bady. In her redesign of the Sephora iOS app, she starts by framing the problem: “Despite using the app religiously, I had trouble navigating through it. Luckily, her portfolio also features a comprehensive “About” page, complete with a video, a section detailing her values (with the help of emojis), a very thorough testimonial from a former employer, and links to her music and artwork. through it anyway, so aim for impact instead of length: Three paragraphs and a Artsy and edgy? Aim to precede your problem statement with a small paragraph dedicated to “setting the scene”. Morgan Marie Quinn 6 Elements of a Kick-Ass UX Writing Portfolio. Besides his four featured projects, Daniel’s portfolio also includes a section dedicated to “Other Works”. At the same time, listing your teammates is a nice touch; UX design is a highly collaborative field, so it’s important to demonstrate individual value while acknowledging that the end result was a team effort! The best portfolios offer the full package—detailed case studies wrapped in stunning UI design and flawless UX—so aim to tick all the boxes! UXfolio is made for UXers, so it comes with UX-specific sections, mockups, ideas, and downloadable materials.
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